Corporations Move To Campaign Against Racial Discrimination After Floyd Death

Author: Mesriani Law Group
Posted on: June 3, 2020

Protests continue to spread across the United States and around the world over the death of George Floyd in the hands of a police officer in Minneapolis more than a week ago.

Civil rights leaders, demonstrators, celebrities, athletes, officials are among those highlighting America’s longstanding problem of racism and discrimination. The cry for American society to change is loud and the opportunity to do so is now.

Along with other advocates, some of the nation’s largest corporations are putting their resources together to address this racial divide, from making substantial donations to organizations challenging injustice and protecting human and civil rights to enhancing initiatives and actions that denounce racism, especially within the workplace.

Ford Motor CEO Jim Hackett and Executive Chairman Bill Ford sent a letter to the company’s employees saying that Ford will be more active its employees, meeting and engaging in open discussions on racism and how they can expand their diversity and inclusion efforts. According to Hackett and For, “This is our moment to lead from the front and fully commit to creating the fair, just and inclusive culture that our employees deserve.”

GM CEO Mary Barra, in a letter sent to GM’s employees, said that it is GM’s goal to be “the most inclusive company in the world”. Barra will also commission and chair an Inclusion Advisory Board which will include both internal and external leaders.

McDonald’s CEO Chris Kempczinski also addressed the company’s employees in a letter saying “I’d like to hear from you on the ways we can continue to open our doors more fully while driving change beyond our Golden Arches.”

Apple CEO, Tim Cook, wrote a letter to Apple’s employees decrying “discrimination and trauma” among minorities in America. Apple also made a number of donations the Equal Justice Initiative and other nonprofit organizations fighting racial injustice. Apple would also match all employee donations two-for-one.

Lyft’s Logan Green and John Zimmer will be providing $500,000 worth of ride credit to National Urban League, the NAACP, and other national civil rights organizations. Verizon’s donation of $10 million will also be distributed among the same organizations.

Facebook and YouTube have also pledged $10 million and $1 million respectively.

African Americans and other minorities in the America have been experiencing racial discrimination for decades. This discrimination is disproportioned and is an ongoing issue nationwide, even in corporate America.

According to the U.S. Equal Employment Opportunity Commission (EEOC):


“Race discrimination involves treating someone (an applicant or employee) unfavorably because he/she is of a certain race or because of personal characteristics associated with race (such as hair texture, skin color, or certain facial features). Color discrimination involves treating someone unfavorably because of skin color complexion.”


“Race/color discrimination also can involve treating someone unfavorably because the person is married to (or associated with) a person of a certain race or color.”


“The law forbids discrimination when it comes to any aspect of employment, including hiring, firing, pay, job assignments, promotions, layoff, training, fringe benefits, and any other term or condition of employment.”

“It is unlawful to harass a person because of that person’s race or color.”

“Harassment can include racial slurs, offensive or derogatory remarks about a person’s race or color, or the display of racially-offensive symbols. Although the law doesn’t prohibit simple teasing, offhand comments, or isolated incidents that are not very serious, harassment is illegal when it is so frequent or severe that it creates a hostile or offensive work environment or when it results in an adverse employment decision (such as the victim being fired or demoted).”

“The harasser can be the victim’s supervisor, a supervisor in another area, a co-worker, or someone who is not an employee of the employer, such as a client or customer.”


If this describes your situation at work, contact our discrimination attorneys at Mesriani Law Group for a free case evaluation. For more than twenty years, Mesriani Law Group has been successful in representing discrimination victims and obtaining the best results.


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